About Waves
About Waves
Our Story: From Pavement to Prominence

For nine years, the brothers worked tirelessly on that roadside, learning the intricacies of fashion retail and building relationships with their community. Their breakthrough came when a kind resident of Anna Nagar offered them a 25 sq.ft space – a moment they still describe as “one of the best days in their lives.” Though it didn’t even have a name board, it was their first step toward something greater.
In 2004, WAVES was officially born at Bluestar Anna Nagar. The name itself embodies the continuous flow of fashion and the ripple effect of their growing influence in the industry. What started as a small shop soon expanded to Mogappair in 2004, each location marking another milestone in their extraordinary journey.
Today, Waves Clothing Private Limited stands as a testament to the power of perseverance. From brothers who once struggled for a square meal to entrepreneurs who now provide employment to hundreds, our story embodies the belief that success comes when you refuse to give up on your dreams.
Our vision is clear: to become the leading clothing retailer in the region, recognized for our commitment to quality, customer satisfaction, and community involvement. We’re not just expanding our reach across India – we’re spreading the message that with dedication and hard work, any dream is achievable.
Whether you’re 18 or 54, from Chennai to Bangalore to Kerala, Waves welcomes you with open arms. We understand that fashion is personal, and we’re here to help you express your unique style with our trendy collections at affordable prices.
Every garment tells a story. Every customer becomes part of our family. Every day, we continue the journey that began on that pavement in 1989 – proving that with faith, hard work, and community support, waves of change can transform not just businesses, but lives.
In September 2001, WAVES was officially born at Bluestar Anna Nagar. The name itself embodies the continuous flow of fashion and the ripple effect of their growing influence in the industry. What started as a small shop soon expanded to Mogappair in 2004, each location marking another milestone in their extraordinary journey.
Today, Waves Clothing Private Limited stands as a testament to the power of perseverance. From brothers who once struggled for a square meal to entrepreneurs who now provide employment to hundreds, our story embodies the belief that success comes when you refuse to give up on your dreams.
Our vision is clear: to become the leading clothing retailer in the region, recognized for our commitment to quality, customer satisfaction, and community involvement. We’re not just expanding our reach across India – we’re spreading the message that with dedication and hard work, any dream is achievable.
Whether you’re 18 or 54, from Chennai to Bangalore to Kerala, Waves welcomes you with open arms. We understand that fashion is personal, and we’re here to help you express your unique style with our trendy collections at affordable prices.
Every garment tells a story. Every customer becomes part of our family. Every day, we continue the journey that began on that pavement in 1989 – proving that with faith, hard work, and community support, waves of change can transform not just businesses, but lives.
About Waves Clothing
Waves Clothing Private Limited is a Chennai-based fashion retailer that has grown from humble beginnings on Anna Nagar’s pavement in 2004 to become a recognized brand across Tamil Nadu. Founded by four brothers with a vision to make quality fashion accessible to all, Waves embodies the spirit of perseverance, community support, and inclusive fashion.
Mission Statment: Our mission is to deliver an exceptional shopping experience that exceeds our customers’ expectations. We strive to provide high-quality clothing and accessories, competitive prices, and excellent customer service.
Waves Clothing Believes In
Meet Our Directors
Z. Dhanendran Fernando
Managing Director Leading the company’s strategic direction and expansion plans, Mr. Dhanendran oversees all purchasing decisions and firm management while maintaining the family values that built Waves.
S. Jeffrie Fernando
Director Responsible for operations and customer relations, Mr. Jeffrie serves as the primary point of contact for business partnerships and community initiatives.
