Privacy Policy

Introduction

At Waves Clothing Private Limited (“Waves,” “we,” “our,” or “us”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, shop at our stores, or interact with our services.

We understand that your privacy is important to you, and we want to be transparent about our practices. This policy applies to all personal information we collect through our website, mobile applications, stores, social media platforms, and any other services we provide.

By using our website, visiting our stores, or engaging with our services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

Information We Collect

Personal Information You Provide

We may collect the following personal information when you:

When Shopping Online or In-Store:

Name and contact information (address, email, phone number)
Payment information (credit/debit card details, UPI information)
Purchase history and preferences
Size and fit preferences
Gift recipient information

When Creating an Account:

Username and password
Profile information
Communication preferences
Billing and shipping addresses

When Contacting Us:

Name, email address, and phone number
Message content and communication history
Feedback and survey responses

When Participating in Promotions:

Contest or sweepstakes entries
Social media interactions
Marketing campaign participation

Information Automatically Collected

Website Usage Information:

IP address and browser information
Device type and operating system
Pages visited and time spent on our website
Referring website information
Search terms used

Cookies and Tracking Technologies:

Session cookies for website functionality
Analytics cookies to understand user behavior
Marketing cookies for personalized advertising
Social media plugin information

Mobile App Information:

Device identifiers and mobile network information
App usage statistics
Push notification preferences
Location data (if permitted)

Information from Third Parties

We may receive information about you from:

Social media platforms (when you connect your accounts)
Payment processors and financial institutions
Delivery and logistics partners
Marketing and analytics service providers
Public databases and data aggregators

How We Use Your Information

We use your personal information for the following purposes:

Order Processing and Customer Service

Processing and fulfilling your orders
Payment processing and fraud prevention
Shipping and delivery coordination
Handling returns, exchanges, and refunds
Providing customer support and assistance
Resolving complaints and disputes

Account Management

Creating and maintaining your account
Authenticating your identity
Managing your preferences and settings
Providing personalized recommendations
Maintaining purchase history

Marketing and Communication

Sending promotional emails and newsletters
Informing you about new products and sales
Conducting market research and surveys
Personalizing your shopping experience
Retargeting advertisements
Social media engagement

Business Operations

Analyzing website and app usage
Improving our products and services
Conducting security and fraud monitoring
Complying with legal obligations
Protecting our rights and property
Business analytics and reporting

Legal Compliance

Complying with applicable laws and regulations
Responding to legal processes and government requests
Enforcing our terms and conditions
Protecting against fraudulent activities

Information Sharing and Disclosure

We may share your personal information in the following circumstances:

Service Providers and Partners

Payment processors for transaction processing
Shipping companies for order delivery
Technology providers for website and app functionality
Marketing agencies for promotional activities
Customer service providers for support operations
Analytics companies for data analysis

Business Transfers

In connection with mergers, acquisitions, or sale of assets
During business restructuring or reorganization
As part of bankruptcy or insolvency proceedings

Legal Requirements

To comply with applicable laws and regulations
In response to court orders or legal processes
To protect our rights, property, or safety
To protect the rights and safety of our customers
To prevent fraud or criminal activity

With Your Consent

When you explicitly consent to sharing
For specific purposes you have approved
In connection with contests or promotions

Aggregate Information

De-identified, aggregated data for research purposes
Industry benchmarking and trend analysis
General business insights and reporting

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Security Measures Include:

Encryption: Sensitive data transmission using SSL/TLS encryption
Access Controls: Limited access to personal information on a need-to-know basis
Regular Security Audits: Periodic assessment of our security practices
Employee Training: Regular privacy and security training for our staff
Incident Response: Procedures for responding to security breaches
Data Minimization: Collecting only necessary information
Secure Storage: Protected databases and secure storage facilities

Payment Security

PCI DSS compliance for payment card data
Secure payment gateways and processors
Tokenization of sensitive payment information
Regular security monitoring and fraud detection

Please Note: While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to using reasonable measures to protect your data.

Your Rights and Choices

You have certain rights regarding your personal information:

Access and Correction

Right to Access: Request copies of your personal information
Right to Correction: Update or correct inaccurate information
Right to Portability: Receive your data in a structured format

Deletion and Restriction

Right to Deletion: Request deletion of your personal information
Right to Restriction: Limit how we process your information
Right to Object: Object to certain types of processing

Communication Preferences

Email Unsubscribe: Opt out of marketing emails at any time
SMS Opt-out: Stop receiving promotional text messages
Push Notifications: Disable app notifications in your device settings
Postal Mail: Request removal from direct mail lists

Account Management

Account Deletion: Request deletion of your online account
Data Download: Export your account information
Privacy Settings: Adjust your privacy preferences

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in the “Contact Us” section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Identity Verification: For security purposes, we may need to verify your identity before processing certain requests.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and provide personalized content.

Types of Cookies We Use:

Essential Cookies:

Required for basic website functionality
Shopping cart and checkout processes
User authentication and security
Load balancing and performance optimization

Analytics Cookies:

Google Analytics for website traffic analysis
User behavior tracking and heat maps
Performance monitoring and optimization
A/B testing for website improvements

Marketing Cookies:

Personalized advertising and retargeting
Social media integration and sharing
Cross-platform user tracking
Conversion tracking and attribution

Preference Cookies:

Language and location settings
User interface customizations
Personalization features
Shopping preferences and recommendations

Managing Cookies:

You can control cookies through your browser settings:

Accept All Cookies: Allow all cookies for full functionality
Block All Cookies: Disable all cookies (may affect website functionality)
Selective Blocking: Choose which types of cookies to allow
Regular Deletion: Clear cookies periodically

Third-Party Cookies: We also use third-party services that may set their own cookies. Please refer to their privacy policies for more information.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods:

Account Information:

Active accounts: Retained while account is active
Inactive accounts: Deleted after 3 years of inactivity
Account deletion requests: Processed within 30 days

Transaction Data:

Purchase records: Retained for 7 years for tax and legal purposes
Payment information: Tokenized data retained as required by payment processors
Refund and return data: Retained for 2 years

Marketing Data:

Email marketing lists: Until you unsubscribe
Website analytics: Aggregated data retained indefinitely
Customer service records: Retained for 5 years

Legal Requirements: Some information may be retained longer to comply with legal obligations, resolve disputes, or enforce our agreements.

Children’s Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the information provided below.

Age Verification: For certain promotions or contests, we may require age verification to ensure compliance with applicable laws.

International Data Transfers

If you are accessing our services from outside India, please note that your information may be transferred to, stored, and processed in India where our servers are located and our central database is operated.

Data Protection: We ensure that any international data transfers are conducted in accordance with applicable data protection laws and include appropriate safeguards to protect your personal information.

Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, or services that are not operated by us. This Privacy Policy does not apply to third-party websites or services.

Third-Party Services We May Use:

Social media platforms (Facebook, Instagram, Twitter)
Payment gateways (Razorpay, PayU, Paytm)
Analytics services (Google Analytics)
Customer service platforms
Email marketing services

Your Responsibility: We encourage you to review the privacy policies of any third-party websites or services you visit or use.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. We will notify you of any material changes by:

Posting the updated policy on our website
Sending email notifications to registered users
Displaying prominent notices on our website
In-store notifications where applicable

Continued Use: Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

Effective Date: The effective date at the top of this policy indicates when the latest version became effective.

Compliance with Laws

This Privacy Policy is designed to comply with applicable Indian laws, including:

The Information Technology Act, 2000
The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
The Consumer Protection Act, 2019
Other applicable privacy and data protection laws

International Compliance: For users from other countries, we also strive to comply with applicable international privacy laws and regulations.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Primary Contact:

Email: wavesfashionschennai@gmail.com
Phone: +91 99411 94100
Address: 139-142, PRS Towers, 4th Avenue, AA Block, Shanthi Colony, Anna Nagar, Chennai – 600040, Tamil Nadu, India

Data Protection Officer:

Name: S. Jeffrie Fernando
Title: Director
Email: wavesfashionschennai@gmail.com

Customer Service:

Store Locations:

Shanthi Colony: 139-142, PRS Towers, 4th avenue, AA Block, Shanthi Colony, Anna nagar, Chennai – 600040
Alwarthirunagar: No.2, Dr Radhakrishan, Venkateswara Nagar, Main road, Palaniyappa Nagar, Valasarawakam, Chennai – 600087
Nolumbur: Plot no.2, Mogappair West Main Road, Ambattur Industrial Estate, Chennai – 600037
Vellore: 112B, Virthumpet, Katpadi, Vellore Road, Viruthampattu, Vellore 632006

Response Time: We aim to respond to all privacy-related inquiries within 72 hours during business days.

Social Media:

Instagram: @wavesfashionchennai
Facebook: Waves Fashion Chennai
Twitter: @WavesChennai

Acknowledgment

By using our website, shopping at our stores, or engaging with our services, you acknowledge that:

You have read and understood this Privacy Policy
You consent to the collection, use, and disclosure of your personal information as described
You understand your rights regarding your personal information
You agree to receive communications from us as outlined in this policy

Thank you for trusting Waves Clothing Private Limited with your personal information. We are committed to protecting your privacy and providing you with an excellent shopping experience.